Category Archives: Uncategorized

TELLING STORIES BLOG | 

A Personal Branding Case Study

I’ve done a lot of branding work over the years and enjoy it immensely. Like holding a mirror up to an organization, it allows leadership to ask meaningful questions and find out how the organization is viewed by those who are important to it. Sometimes it shocks; more often, it’s pleasantly surprising. I recently learned […]

TELLING STORIES BLOG | 

From Funerals to Florida to Saudi Arabia and the Indigo Girls — Marketing 101

It’s been a grueling four months. Of late, I’ve had occasion to look deeply into who I am, how I treat/impact others, and whether or not I’m someone who truly makes those around me…better.  My self-analysis was both personal and professional. The details aren’t as important as the lessons.  But to appreciate the lessons, it […]